A Study of Physicians Behaviour toward Marketing of Pharmaceutical Products (A Case Study of Indian Market)

ajaypalsingh's picture
Submitted by ajaypalsingh on Thu, 06/05/2008 - 15:22.

Publication Type:

Web Article

Authors:

Ajay Plal Singh; Nitin Girdharwal

Source:

(2007)

URL:

http://www.pharmainfo.net/reviews/study-physicians-behaviour-toward-marketing-pharmaceutical-products-case-study-indian-market

Keywords:

Pharmaceutical Marketing

Abstract:

The objective of pharmaceutical marketing is to make profits through satisfying customer needs and wants. Hence, the marketers have to understand the real needs, wants, belief and attitude of customers towards products and services