WITH DUE REGARDS, RESPECT AND APOLOGIES TO DEDICATED SINCERE ETHICAL PRACTITIONERS This is with reference to the issue 'SATYAMEVA JAYATE Vs IMA The discofiture of IMA is understandable and for that matter any Indian doctor gets upset when encountered with queries on his deeds. I only wish tht IMA had taken the information as a feed back from the community and applied its collective mind to initiate corrective measures to minimize the agony, if not to totally eradicate the menace of exploitation in general. I give further additional feedback that might help in bettering the system. well, with my close association with the profession, observation and experience I feel the profession should adopt much more transparency in practice: 1. Write the prescription in the way it is taught in medical school: Name with qualification, Reg No, adress, prescriber's contact No, Patient's name, age, sex, Special status like Pregnancy, lactating mother etc, Name of the medicine (in caps), strength, dose and dosage regimen. 2. Prescribe the low priced brand or generics to make treatment more affordable 3. Insist on the manufacturers that their product will be prescribed only if their prices are competitive. 4. Shun the attitude that Doctors are no wrong doers and cannot be questioned. 5.Referal doctor should come to the rescue of the patient or their well-wishers if there is a real medical negligence. 6. There is a check and counter check for every system of activity which is totally absent in medical practice. - Please understand that It is essential for minimizing medication errors. There were days when people were never addressing or talking of the doctors in singular. There is a need to restore the old glory and make the legendary 'VAIDHYO NARAYANO HARI' true.