Craze for Pharmaceutical Management and Marketing....

This would be my first blog related to pharmaceutical management and pharmaceutical marketing fields. I have decided to present this blog to emphasize the growing craze in today's pharma students regarding opting for Pharmaceutical Management/Marketing as their option for M.Pharm. Through this blog, I would just try to show how and on what basis today's pharma students' trend is getting more and more inclined towards these prospective fields. Comments are always welcome!

To start with, I would like to accredit this blog to few of my fellow college friends (sorry for not posting their photos due to few personal reasons):

1) Anand Gupta
2) Amit Kela
3) Abhishek Singh
4) Deviprasad Mishra

Through this blog, I am trying to demonstrate that today there is an inclination of pharma students towards approaching for marketing/management for their masters; Not general management as the case appears, but the specialized branch of Pharmaceutical Management/Marketing. As one of my fellow participant, who is already in the field, had said that this course is not offered by many institutes in India, still the demand for this stream is on its verge of rise; probably due to the demand of such students in the industry who can handle management as well as are well familiar with pharmacy practice and health-aspects involved in study of drugs.

Looking at the students' side for this craze, what was found was that students opt this course for few major reasons like;

1) Brighter Scope in Industry; both Financial as well as positional scope.
2) Better chances of getting a higher payable job.
3) Inclination towards market research and events.
4) High knowledge in sales and marketing.
5) and last but not the least; More interest in marketing than in health.

These are the reasons which I had found in most of my friends who wish to opt for marketing field. Though there may be other reasons too, but they differ from person to person based on their interests, scenario they have seen etc.

Few students wish to go in Pharmaceutical Marketing because they wish to retain both pharmaceutical studies as well as marketing reads.

Earlier, students were having more favour for pharmaceutics, pharmacology etc. and pharmaceutical Management hadn't gained much recognition earlier in India and is of recent origin. Inspite of its infant stage in India, this field has grown at a rapid pace and has become successful in attracting attention of many pharma students. Now one may not deny the fact that Pharmaceutical Management/Marketing might be one of the fastest growing pharma fields in India.

This field would surely benefit pharma industries by leaps and bounds. Moreover, attracting more and more of really bright students,soon there will be a time when seeing this field offering a huge annual salary won't really surprise us!