Advertisement of Scheduled Drugs

Submitted by Shiv Majumdar on Mon, 09/14/2009 - 06:55

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Now a days media plays an important role in the upgradation of knowledge of the consumer.

The advertisement plays an vital role in that. But as per the Drug & Cosmetics Act, the advertisement of scheduled drugs are prohibited. Then also you will find variety of Ads on many schedule H drugs. These can affect the consumer in other way.

Some prohibitions should be there to regulate such activities.

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Advertisement of scheduled drugs

Submitted by Manthan D.janodia on Mon, 09/28/2009 - 07:00.

Dear Shiv,
I think most of the advertisements that we see in newspaper or on television are of drugs that do not fall under schduled category. further there are only a few companies who flout the rules. In countries like the US and New Zealand advertisement of prescription drug is legal (of course with certain regulations in place). So, definitely the Indian government has taken measures to prevent this kind of activity.

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Manthan D.Janodia

Some loopholes

Submitted by Shiv Majumdar on Mon, 10/05/2009 - 05:19.

Dear Manthan,

Some advertisement in newspaper & TV are really disobeying this rule eg like drugs used in improving health, memmory, sex power etc.

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i-pill

Submitted by Nikhil on Sat, 09/19/2009 - 06:39.

Dear Sir,

I-pill contains Levonorgestrel (component of most emergency contraceptives).

* Levonorgestrel does not comes under Schedule-H drugs.

** Moreover, it comes under Schedule-K (15th class of drugs.
These are not prohibited from advertisements.

and according to its extent & condition of exempt- it comes under the provisions of Chapter-IV of D&C Act, which requires it to be covered by a sale-license.

Similar is the case with some anti-tussives.

Anti-tussives & i-pill

Submitted by Shiv Majumdar on Mon, 10/05/2009 - 05:15.

Dear Nikhil,

Anti-tussives are shifted from Scheduled drug to OTC in few countries but still in few regions it is in Schedule. About i-pill, it was just an example & moreover it may be under Schedule K, but still whatever conditions apply that shown in advertisement is not clearly shown that should be avoided. the example of i-pill is qouted to emphasize the effect of that ad on youngster. You must be knowing that even display of sanitary pads are also prohibited in medical stores & that should be dispensed in proper wrapping while giving to consumers, likewise many other examples are there, but while blogging we are supposed to summarise the thing in limited words.

Thanks for the rating given to this blog. Keep suggesting.

Regards
Shiv

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Indian point of view

Submitted by Nikhil on Mon, 10/05/2009 - 10:01.

Dear Sir,

You have mentioned about D&C act in your blog, so i put my points/ suggestiones regarding Indian Perspective only, to summarize in limited words.

Your point on anti-tussives being in schedule category in some countries is true).

Your point on effect of ad on youngster is a debatable topic.
There is always a thin line separating what to show & what not to show.
A lot of positioning goes in ads.

My suggestion would be to use general terms as "anti-tussives" and "emergency contraceptives" and not going for brand names.

dear sir, govt should pay

Submitted by Supriya vavilapalli on Thu, 09/17/2009 - 14:32.

dear sir,
govt should pay strict action on implementation of these laws,so that the consumers can be saved..........

Supriya vavilapalli

THE COGNITIVE MOLECULES

http://www.pharmainfo.net/supriya-vavilapalli

Dear sir, You are true in

Submitted by Zarrin Faria on Wed, 09/16/2009 - 09:20.

Dear sir,
You are true in saying that these advertisements have an impact of the consumers mind...but in some of the developed nations drug advertisement is legal...
Regards,
Faria Zarrin
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Depends on Health Policies

Submitted by Shiv Majumdar on Thu, 09/17/2009 - 03:49.

May be advertisement is legal in some countries it depends on health policies. But advertisement creates an impact on consumers.

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Dear sir , nice info. but sir

Submitted by V.B.S.Aishwarya on Tue, 09/15/2009 - 12:40.

Dear sir ,
nice info.
but sir why is govt not taking strict action regarding these activites?

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Some loop holes

Submitted by Shiv Majumdar on Wed, 09/16/2009 - 03:26.

Dear aishwarya,

Govt. is unable to take any action due to some of loop holes within its policies & moreover the company found out some of the alternate ways to do their things.

Regards
Shiv
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sir..definitely i agree with

Submitted by Sirisha Pingali on Mon, 09/14/2009 - 15:30.

sir..
definitely i agree with you..the drugs are labelled with Rx and Narcotic and Psychotropic drugs carry NRx label..Are these warnings meant for retailer of medical store?

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