Thriving Amid Uncertainty : Pharma Industry

As healthcare struggles to reinvent itself, a confluence of major societal forces has irrevocably changed both the business world and the healthcare landscape. Those forces include globalization; market deregulation and privatization of businesses; new conduits of information such as the internet, telecommunications, and media; increasingly complex and technologically sophisticated products; and an unprecedented erosion of trust in corporations and institutions. The changes have also had direct and profound impact o­n the pharma industry and o­n the vigor of larger healthcare business, resulting in new communications opportunities and challenges.

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