Consumers respond to DTC advertising

One out of four consumers reported that direct-to-consumer advertising prompted them to call or visit their doctor to discuss the prescription drug they saw advertised, according to a study conducted by Uniondale, NY-based marketing research firm Ipsos-NPD. "The consumers confirmed that direct-to-consumer advertising gives them information to take better control of their personal healthcare," said Fariba Zamaniyan, director and spokesperson for Ipsos. For full article Click Here