Detour to increased market share

When encouraging physicians to prescribe your product, you must convince them of its clinical features and benefits. But sometimes, that's not enough. With managed care formularies being the norm and prescribing restrictions constantly changing, you need to show physicians who believe in your product that prescribing it may not be as difficult as they may think. First, you must identify the prescribing roadblocks that restrict physicians and determine just how strong and pervasive those roadblocks are. Follow these steps:

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