Price wars

It’s Monday morning. You’re calling o­n your second physician’s office, and already you’ve been attacked regarding the price of prescription drugs. The weekend wasn’t much better. You attended your college reunion, and when your classmates found out that you are now working for a pharmaceutical company, they too attacked you o­n drug prices. Heck, even your grandmother has harassed you about the high price of prescription drugs.

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Author(s): 
Richard O. Dolinar.
Journal: 
Pharmaceutical Representative, Aug 1, 2004 .