Pharma Education and Career

How postgraduate pharmacy students develop professional understanding: Re-conceptualising deep, reflective learning

Published literature has shown that learners conceptualise and approach learning in different ways. The research reported in this paper explores postgraduate pharmacy students’ perceptions of learning and their understanding of the learning strategies employed whilst undertaking a postgraduate prescribing course.

Journal: 
pharmacyeducation,May 7 2009• Volume 9 - Issue 1•

Integrated learning: An EBL approach to pharmaceutical chemistry

This paper reports on the evaluation of an enquiry based learning (EBL) module in pharmaceutical chemistry which has been developed for first year pharmacy students. The module aims to encourage integration of knowledge within the multi-disciplinary pharmacy degree, leading to an appreciation of the importance that chemical properties have on the action of medicines. In teams, students selected a therapeutic area and medicines for its management. Following an introductory workshop, the teams completed an information retrieval and analysis exercise.

Journal: 
pharmacyeducation,May 8 2009• Volume 9 - Issue 1•

Pharmacy Students’ English Language Skill Development: are we heading in the right direction?

Pharmacists need to be able to communicate, both verbally and in a written format, with people in the community, colleagues and other health professionals using educated, ‘elaborated’ English. The focus of the study reported in this paper is the international and transnational student group enrolled in the Pharmacy program at the University of South Australia. A multistage project was undertaken which sought to assist and assess English language skill development for all students.

Journal: 
pharmacyeducation,May 8 2009• Volume 9 - Issue 1•

Staff and student perceptions of Pharmacy final year research projects

Undergraduate pharmacy education is undergoing reform, largely driven by changes in the role of the pharmacist. One area of the curriculum coming under particular scrutiny is the final year research project. It has been suggested that such projects should perhaps play a lesser role in undergraduate education because research is not part of the working remit of most pharmacists. If, as a School of Pharmacy, we are to make an informed contribution to any debate, we must be clear about the role the project currently plays, both within our own institution and at a wider level.

Journal: 
pharmacyeducation May 8 2009• Volume 9 - Issue 1•

An update of multiple choice questions (MCQs): the sequential multiple choice questions (SMCQs)

This report describes the process of developing a new type of multiple-choice question (MCQ), called sequential multiple-choice questions (SMCQs), in order to reduce the probability of answering correctly by chance and contrast the students’ tendency to copy. In SMCQs the five possible answers to a question are connected to one another on an approximation scale towards the most probable answer.

Journal: 
pharmacyeduction May 10 2009• Volume 9 - Issue 1•

Learning the Use of Medicinal Herbs in Phytotherapy: A Tripartite Approach for Pharmacy Students

Herbal remedies constitute an important component of any healthcare system. Increasing demand for the use of herbal remedies and reports of harm caused by inappropriate use are not uncommon. Pharmacists are well positioned to offer advice on the use of drugs and herbs; therefore natural products must be included in the Pharmacy curriculum. At the Department of Pharmacy in the National University of Singapore, instruction on natural products is delivered based on a tripartite approach.

Journal: 
pharmacy eduction May 10 2009• Volume 9 - Issue 1•

Integrating students’ learning with professional practice through laboratory and workshop based teaching in undergraduate medicinal chemistry

Teaching medicinal chemistry in the second year of a pharmacy degree poses a special challenge as it requires teaching both fundamental chemistry and analytical techniques. It is generally felt that the current generation of students mostly lacks the basic knowledge and principle in analytical techniques. Yet, recent advances in analytical instrumentation, has created a false impression among the pharmacy students that fundamental pharmaceutical analytical knowledge & skills are no longer relevant to their pharmacy education.

Journal: 
pharmacyeduction ,May 10 2009• Volume 9 - Issue 1•

Undergraduate pharmacy education in two countries in the southern hemisphere

The aim of this article is to present information related to pharmacy practice and education in two countries, South Africa and New Zealand, where there is currently a small migration of pharmacists from the former to the latter. The pharmacy profession in both countries is under the statutory regulation of a pharmacy council, and a society is responsible for professional aspects. The councils also play an important role in undergraduate pharmacy education, and tertiary institutions are responsible for the curricula.

Journal: 
pharmacy education May 10 2009• Volume 9 - Issue 1•

Student perceptions of group function in a pharmacy Problem-Based Learning course

In problem-based learning (PBL), student-directed small groups work towards the resolution of a problem facilitated by a tutor. PBL tutors anecdotally describe groups that function poorly despite intervention and student achievement is likely to be compromised in these situations. This study explored pharmacy students’ perceptions of group function in PBL. Eight face-to-face semi-structured interviews were performed. Themes identified from the transcripts were compared and contrasted. Groups worked well when all participants contributed and when distractions were minimal.

Journal: 
pharmaeducation May 10 2009• Volume 9 - Issue 1•

Outcomes of pharmacists’ interventions in the collaborative care of patients with diabetes

Objectives: To describe and assess the impact of pharmacists’ interventions in the collaborative care of patients with diabetes in a Nigerian hospital.

Journal: 
pharmacy educationVolume May 10 2009• Volume 9 - Issue 1•

Brain POWER

Do the following situations sound familiar? You have a no-see office in your territory that is a key target. You have tried everything over the course of six months to gain access to this office, to no avail. What can you do? A physician's clinic has granted you access, and you have enjoyed building relationships there. However, the physician is certainly not writing any of your product. Although she says she supports your product, her actions are different. Now what?

For full article Click Here

Journal: 
Pharmaceutical Representative, Jul 1, 2003.

From sales to science

Pharmaceutical sales representatives have many avenues of career advancement, including those in specialty areas (for example, o­ncology or HIV), managed care and hospital accounts. But for reps with a strong scientific inclination and a knack for presenting clinical data, the scientific liaison career is an expanding segment of field-based pharmaceutical professions.

For full article Click Here

Journal: 
Pharmaceutical Representative, Jul 1, 2003 .

A real team player

Allie Oswald has spent just over a year at East Hanover, NJ-based Novartis Pharmaceuticals (he previously promoted Novartis products with a contract sales organization), and has already achieved considerable success, winning the President's and International Sales Excellence awards for 2002. But Oswald isn't interested in tooting his own horn – he'd rather talk about his team: "I have a background in athletics, and teamwork has always been part of my life. Being part of a team that is always striving to get better is something that allows me to get out of bed in the morning and hit the streets running."

For full article Click Here

Journal: 
Pharmaceutical Representative, Jul 1, 2003 .

Switch to the fast track

Additional income, new responsibilities and further industry experience are just a few of the benefits that attract many to pursue a promotion. A number of organizations have expanded their sales forces, creating a wide range of opportunities for salespeople to move o­n to the next level. For many companies, however, those days are in the past. The large pharma companies are not expanding the way they used to. The reality is that there are simply too many reps in the field. In some cases, three or four sales reps are calling o­n the same doctor, selling the same drug and communicating the same information. Large sales divisions with strong share of voice in the market have certainly proven to be effective in the drug industry. However, sales executives are realizing that this type of fast-paced growth cannot go o­n forever.

Journal: 
Pharmaceutical Representative, Jul 1, 2003 .

Spoil your manager

Spoil your manager! As you read that phrase, you may be saying to yourself, "My manager is supposed to spoil me. My manager's job is to lobby the upper management for bigger raises, larger bonuses, better cars and favorable territory changes, among other things." Well, have you ever thought of the advantages you may have if you make a habit of making your manager's life easier? Think of what could be accomplished if there were no late reports and no incomplete business plans, or if your manager felt like an important part of the team. He or she could focus more o­n you and your needs. Doesn't that sound like an advantage? The more you do to simplify your manager's tasks, the better your district will operate and the more your manager or entire team can focus o­n the immediate task of selling.

For full article Click Here

Journal: 
Pharmaceutical Representative, Jul 1, 2003 .

Perfect partners

As a representative, there are three main practice settings where you can partner with pharmacists to influence doctors: clinical pharmacy, long-term care facilities and retail pharmacy. Clinical pharmacists are those who work in hospitals or clinics. The clinical pharmacist may actually make rounds in the hospital, looking at charts and making optimal drug recommendations to physicians, or may work in collaboration with physicians to hold follow-up visits with patients who have chronic diseases to manage their medications. Likewise, pharmacists in long-term care facilities, such as nursing homes, review residents' charts monthly and make drug recommendations to physicians who care for these patients. The term retail pharmacist or community pharmacist refers to those who work at Giant, CVS, Rite Aid, Neighborcare and other retail pharmacies.

Journal: 
Pharmaceutical Representative, Jul 1, 2003.

On the case

Nothing in pharmaceutical sales compares to having your product added to a hospital formulary. Imagine the thrill of winning a therapeutic interchange, so that every time a physician orders a competitive product, the order is filled with yours. Envision boxes of your pharmaceuticals being stocked at the pharmacy. Picture a medicine cart with your product mixed and rolling by o­n its way to a patient. When these images are my reality, I've done my job.

For full article Click Here

Journal: 
Pharmaceutical Representative, Jul 1, 2003 .

Get well soon

Have you ever been o­n a sales team that was sick? The symptoms are severe: Malignant bickering. Chronic frustration. Lost bonuses. Missed objectives. Self-serving behaviors. It seems like the Grim Reaper has a seat at every monthly meeting! Unfortunately, there is no pill to remedy these ills. To start o­n the path to recovery, a sales team needs to follow a four-step prescription for effectiveness.

For full article Click Here

Journal: 
Pharmaceutical Representative, Jul 1, 2003 .

Outpatient Rx injuries are common in older patients

Medicare patients treated in the outpatient setting may suffer as many as 1.9 million drug-related injuries a year because of medical errors or adverse drug reactions not caused by errors, according to a study published in the Journal of the American Medical Association (vol. 289, no. 9). The study, which was sponsored by the Rockville, MD-based Agency for Healthcare Research and Quality and the National Institute o­n Aging, found that about 180,000 of these injuries are life-threatening or fatal, and more than half are preventable. The estimates are based o­n a study of over 30,000 Medicare enrollees during 1999 and 2000.

For Full article Click Here

Journal: 
Pharmaceutical Representative, Jun 1, 2003 .

Med student interest in primary care continues to decline

Graduating medical school seniors pursuing careers as doctors are more apt to choose a non-primary care specialty in 2003, according to the Leawood, KS-based American Academy of Family Physicians. According to information released by the National Resident Matching Program, the 2003 initial fill rate for family practice residency programs is 76.2%, or 2,239 positions filled out of 2,940 positions offered. This represents a 5% decrease from last year's initial fill rate and continues a six-year trend that began in 1997.

For full article Click Here

Journal: 
Pharmaceutical Representative, Jun 1, 2003.

'Clinically speaking ...'

When selling to physicians, you need to know a number of key things. What influences their pharmaceutical choices? How much weight does each parameter have? Is there a hierarchy concerning these parameters? Sometimes the parameters are fairly obvious, such as insurance coverage or cost. Most of the other parameters, such as side effects, drug interactions and the like are straightforward – just look at the package insert. Discussing clinical studies with physicians is not so easy, though. It takes finesse, courage and a very good grasp of the nature of the clinical studies. So how and when should you go down this road? How important is it to try and discuss studies during a call, and how do you initiate a clinical dialog with your physicians?

For full article Click Here

Journal: 
Pharmaceutical Representative, Jul 1, 2003.

PhRMA adopts program for reporting counterfeit drugs

The Washington-based Pharmaceutical Research and Manufacturers of America announced that it has adopted a voluntary program to report counterfeit drugs to the Food and Drug Administration. "This program reaffirms our member companies' commitment to the highest standards of drug quality and patient safety," said Alan F. Holmer, president of PhRMA. "The information provided by PhRMA members under this program will assist FDA in carrying out its responsibilities to protect the safety and integrity of the nation's drug supply by quickly and effectively removing counterfeit drugs from the marketplace."

For full article Click Here

Journal: 
Pharmaceutical Representative, Jul 1, 2003 .

Migraine sufferers often work with pain

Most people who suffer from migraine headaches continue to work despite their pain, according to a survey conducted by Rochester, NY-based Harris Interactive. According to the nationwide survey of more than 3,000 migraine sufferers, nine out of ten said they have suffered a migraine at work, and as many as 66% said they struggled through the extreme pain and symptoms while continuing to do their jobs.

For full article Click Here

Journal: 
Pharmaceutical Representative, Jul 1, 2003 .

Study finds problems in M.D.-sales rep relationship

The vast majority of physicians perceive today's sales representatives as younger, less experienced, more aggressive, less collegial and more focused o­n sales as opposed to science, according to an o­nline survey of physicians conducted by Accel Healthcare Communications LLC, a healthcare advertising and medical communications firm based in New York. Reps are perceived as mostly interested in "pitching" their products and dropping off samples to promote physician use, while physicians are really looking for timely, credible information they can trust.

For full article Click Here

Journal: 
Pharmaceutical Representative, Aug 1, 2003 .

Territory ownership

Recently a counterpart of mine sent a voice mail out to all of the reps o­n our team and to his manager asking for the manager's guidance o­n how to deal with an office that just changed to a "no see" policy. To those of us who complain of being micromanaged, I say, "well, we asked for it!" OK, maybe not all of us ask to be micromanaged by our district managers – and for that matter, maybe even our regional managers – but we could do more to prevent it. The best way to prevent micromanagement is to embrace territory ownership. Here's how:

For full article Click Here

Journal: 
Pharmaceutical Representative, Aug 1, 2003 .