Customer Segment Marketing Manager -MERCK- USA - PA - Upper Gwynedd
Development of customer strategies for HCP (provider based organizations) and oversight of market research activities that inform critical strategic choices
Gains approval for key projects, and conducts analytical assessment of key projects
Develops and maintains high level of segment expertise on various provider based organizations (i.e. medical groups, integrated health systems) and applying this expertise in the development of customer strategies that align with and maximize brand performance
Serves as segment expert for HCP/provider based organizations.
Creates customer strategies that integrates learnings across all customer types (HCP, Consumer and Payer)
Leads cross-functional team the design, development and implementation of predictive solutions in core areas of focus
Conducts market research with customers to better understand current and emerging needs related to core solution area to inform strategic choices related to customer and predictive solution strategy
Incorporates market intelligence and field intelligence into customer strategy