Pharmaceutical Sales and Marketing Articles

The European Commission's proposed pharmaceutical reform package has finally been unveiled—months later than scheduled. However, to the dismay of pharma companies, the section that would have effectively put an end to parallel trading in prescription medicines has been removed.

Patrick Clinton

Barack Obama's inauguration was a reminder that Americans are hungry for change. Can you blame them? Our nation is mired in an economic slowdown, the cumulative result of financial markets in disarray, a credit crisis, a housing correction, a mounting trade deficit, a retail slump, and an energy market tied to the political stability of a volatile region.

Though 2008 was not a banner year for pharma, the industry can still pat itself on the back: It continued to extend control over HIV with three important new drugs, including Merck's Isentress; Treanda, brought to market by Cephalon, became the first advance against CLL in seven years; and Pfizer revamped an old pain drug as Lyrica for a newish condition, fibromyalgia.

The first time Margaret McGlynn heard about the brother she never met, it was the 1960s, and she was with her mother at an immunization clinic in Buffalo, NY, waiting to be injected with a brand new measles vaccine.

Margaret McGlynn, President, Merck Vaccines & Infectious Diseases

Diagnosis
To gain access, reps need to rely on more than charisma

Prescription
Build a better relationship in five easy steps

SHAKIROV/GETTY IMAGES

Diagnosis
There isn't enough time in the day to handle your territory

Prescription
More efficient time management candrive up productivity

Diagnosis
You have a wide territory and need to identify your best prospects

Prescription
The opportunities are there as long as you understand the data

PRESCRIPTION
Your career has never been so threatened and the competition has never been so fierce

DIAGNOSIS
Utilize your sales skills to market youself like the next blockbuster

Diagnosis
The annual sales meeting is coming up and you're not sure you can spare the time

Prescription
Prepare, participate and perform to make the meeting a success