Pharmaceutical Sales and Marketing Articles

Diagnosis
The annual sales meeting is coming up and you're not sure you can spare the time

Prescription
Prepare, participate and perform to make the meeting a success

An issue that virtually all physicians face on a daily basis is the problems caused by the excess weight/obesity of many patients. If we could somehow conquer this epidemic and also convince people to stop using tobacco, we would dramatically increase life expectancy, save an enormous amount of money and give us doctors some well-deserved free time!

Diagnosis
The market for oncology drugs is growing even as reimbursement is squeezed.

Prescription
Moving from selling to educating physicians will build greater loyalty from your customers.

Here's a riddle: What is a manager's most basic tool, there at the tip of the fingers, and yet one of the greatest things he or she can ever use?

Craig was a top district leader with a team of 10 representatives. The least experienced rep now had two years, and the other nine had anywhere from five to 20 years experience. Craig was feeling fortunate that he had such a well-established and accomplished team. Five of the reps won the President's Award for top sales performance last year, and two were top contenders for corporate promotions.

A few years ago, PhRMA decided to "self-police" and did away with all the social and/or ticketed events that pharmaceutical reps used to take doctors to. Gone were the ballgames, concerts, golf outings, Broadway shows, wine tastings, circuses, and yes, even complimentary car washes.

This is the sixth article focusing on important medical specialties. Each article offers insight into the types of practice settings for the physicians, their training, residency requirements, and the defining features of the specialty. This series aims to help sales reps to expand their knowledge and understanding of their customers in order to build stronger business relationships.

This is the sixth article focusing on important medical specialties. Each article offers insight into the types of practice settings for the physicians, their training, residency requirements, and the defining features of the specialty. This series aims to help sales reps to expand their knowledge and understanding of their customers in order to build stronger business relationships.

DIAGNOSIS: Layoffs are expected. Can you survive? Do you want to?

PRESCRIPTION: Sometimes corporate downsizing and restructuring offers an opportune time to move to a new career or take more responsibility in your company