Pharmaceutical Sales and Marketing Articles

Gilding Lilly

Pharma mergers are important—but they aren't often sexy. Sure, back in 1998 there was the riveting tale of SmithKline Beacham abandoning American Home Products (now Wyeth) at the altar for a merger with Glaxo Wellcome—only to have the mega-deal collapse. But that was a decade ago.

Author(s): 
Joanna Breitstein
Journal: 
Pharmaceutical Executive, Nov 1, 2008

Pharm Exec Q&A: Tommy Thompson

By the time you read this, the 2008 Presidential election will have already been decided. And all the debate and discussion over the candidates' merits will instead be directed toward better understanding how the impending presidential policies will translate into action.

Author(s): 
Patrick Clinton
Journal: 
Pharmaceutical Executive, Nov 1, 2008

Future Shock

There used to be a joke around the Pharm Exec office that we should change the tag line on our cover from "The Business Magazine of Pharma" to "Preparing the Pharmaceutical Industry for the 1980s." It was clear that big change was coming, the kind of change that had torn through other American industries a couple of decades before, but a startling number of folks in the industry appeared to be in

Author(s): 
Patrick Clinton
Journal: 
Pharmaceutical Executive, Oct 1, 2008

Going for Gold

Handling a multitude of mundane tasks at onesitting can save time. But when dealing with critical issues, leaders need to focus on execution
Oct 1, 2008
By: Sander Flaum
Pharmaceutical Executive

Sande Flaumr A.

Author(s): 
Sander Flaum
Journal: 
Pharmaceutical Executive, Oct 1, 2008

Open For Debate

Sarah Houlton
The UK's pharmaceutical industry has called for a public debate to discuss access to modern medicines. This follows in the wake of some severe criticism of the National Institute for Health and Clinical Excellence (NICE), the agency charged with determining which medicines should be paid for by the National Health Service (NHS).

Author(s): 
Sarah Houlton
Journal: 
Pharmaceutical Executive, Oct 1, 2008

The Drug Vote '08

Out on the stump, the Democratic and Republican Presidential candidates often sound virtually indistinguishable when it comes to the topic of the pharmaceutical industry. The only question is: Which one hates you more? As they fight over this or that slogan about "change" or "reformer," the two men place Big Pharma second only to Big Tobacco or Big Oil in their long lists of foes.

Author(s): 
Walter Armstrong
Journal: 
Pharmaceutical Executive, Oct 1, 2008

Part D Under Attack

Jill Wechsler

Author(s): 
Jill Wechsler
Journal: 
Pharmaceutical Executive, Oct 1, 2008

Seasoned Leaders

Between compliance, cost, and an overriding desire for speed to market and adoption, the incentive to successfully manage key opinion leader (KOL) relationships is at an all-time high.

Author(s): 
Jim Zuffoletti
Journal: 
Pharmaceutical Executive, Oct 1, 2008

The D-Mab Men

All of a sudden, Amgen's future seems a whole lot brighter. The source of salvation? Denosumab, a Phase III monoclonal antibody that targets the RANK ligand pathway, which is responsible for regulating cells that destroy bones. Some analysts have called denosumab the most valuable late-stage compound in the industry's pipeline.

Author(s): 
Joanna Breitstein
Journal: 
Pharmaceutical Executive, Oct 1, 2008

Global Warming

Yoshihiko Hatanaka is a slight, smiling man in late middle age and a dark blue business suit. When we meet, he shakes my hand only after bowing, presenting his business card, and telling me his title: president and CEO of Astellas Pharma US. There is a touching humanity about this little ritual; Mr.

Author(s): 
Walter Armstrong
Journal: 
Pharmaceutical Executive, Oct 1, 2008
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