Exams ahead....!

My MPharm part 1 university exams are coming up…starting from May 30th ..! Hectic days are going on with hefty syllabus… Simply heedful to the books is the only way before me… Now, I won’t be getting enough time to concentrate on my blogs to this site at least up to June 7th. The tight examination schedule with no gaps in between the exams.. It’s the time to study..!

Our department (Dept of Pharmacy Management) comprises of two specializations i.e. MPharm in Pharmaceutical Marketing and MPharm in Pharmaceutical Administration. Both these courses differ by only two papers out of five. My stream, Pharmaceutical Marketing has the following subjects for the first year.

Principles and Practice of Management: It includes introduction to management aspects, Organization, Human Resource Management, Motivation theories and industrial disputes, Communication skills, Quantitative aptitude skills, Systems management, Innovative management practices like TQM etc. This subject aims on the development and improvement of the managerial skills of the pharmacy students.

Pharmaceutical Marketing: This subject is considered to be the most important subject among the five. Pharmaceutical industry, Pharmaceutical Marketing management, Consumer behavior, segmentation, targeting and positioning, product management, distribution channels, pricing, promotion, strategic marketing, market planning, market opportunity and competitive advantage and legal, social & ethical issues regarding pharmaceutical marketing are the main aspects of this section.

Disease Management:
In this we have to learn about the pathophysilogy, drug therapy (including mechanism of action) and critical analysis of rational use of drugs in various diseases.

Sales and Advertisement:
This subject spread the light to the area of pharmaceutical sales and advertisements. It provides valuable idea about the set up of sales organizations, their management, coordination, sale department relations and public relations, sales force compensation, personal selling skills, strategies applied in selling , preparation of sales budget , sales territories etc.

Concept of advertising the pharmaceutical products, role and various perspectives on advertising are also the main theme of this section. It includes: advertisement planning and decision making, group influence and word mouth advertising, creative approaches in advertisement and advertisement budgeting, branding and packaging strategies of the pharma products.

to be continued..