<?xml version="1.0" encoding="UTF-8"?><xml><records><record><source-app name="Biblio" version="7.x">Drupal-Biblio</source-app><ref-type>17</ref-type><contributors><authors><author><style face="normal" font="default" size="100%">Antesh K Jha,</style></author><author><style face="normal" font="default" size="100%">Pankaj Verma,</style></author><author><style face="normal" font="default" size="100%">Mahesh Prasad,</style></author><author><style face="normal" font="default" size="100%">Nikhil K Sachan</style></author><author><style face="normal" font="default" size="100%">Kumar Gautam</style></author></authors></contributors><titles><title><style face="normal" font="default" size="100%">Alternative Medicine: An Introduction and Market Potential</style></title><secondary-title><style face="normal" font="default" size="100%">RESEARCH JOURNAL OF PHARMACOGNOSY AND PHYTOCHEMISTRY</style></secondary-title><short-title><style face="normal" font="default" size="100%">Alternative Medicine</style></short-title></titles><keywords><keyword><style  face="normal" font="default" size="100%">Alternative medicine</style></keyword><keyword><style  face="normal" font="default" size="100%">CAM</style></keyword><keyword><style  face="normal" font="default" size="100%">herbal medicine</style></keyword><keyword><style  face="normal" font="default" size="100%">herbal potential</style></keyword></keywords><dates><year><style  face="normal" font="default" size="100%">2009</style></year><pub-dates><date><style  face="normal" font="default" size="100%">Nov-Dec 2009</style></date></pub-dates></dates><urls><web-urls><url><style face="normal" font="default" size="100%">www.anvpublication.org</style></url></web-urls></urls><section><style face="normal" font="default" size="100%">146</style></section><volume><style face="normal" font="default" size="100%">1</style></volume><pages><style face="normal" font="default" size="100%">146-152</style></pages><abstract><style face="normal" font="default" size="100%">The objective of this paper is to discuss the different aspects of alternative medicine. In India, diverse systems
of medicine are official and professionalized as to their service in education and research. The term
alternative medicine, as used in the modern Western world, encompasses any healing practice &quot;that does not
fall within the realm of conventional medicine. Alternative medicine spans the range of practices, from home
remedies to manufactured products, from patient self-treatment to care by a skilled practitioner, from
efficacious to potentially dangerous. Although alternative medicine encompasses a very broad range of
practices, the area of most interest to pharmacy practitioners is herbal medicine. The present article reviews
introduction of alternative medicines and their different categories, their practices, herbal medicine and their
potential in Indian market.</style></abstract><issue><style face="normal" font="default" size="100%">3</style></issue><work-type><style face="normal" font="default" size="100%">Original Article</style></work-type></record></records></xml>