31 Ajay Plal Singh Nitin Girdharwal 2007 A Study of Physicians Behaviour toward Marketing of Pharmaceutical Products (A Case Study of Indian Market) Pharmaceutical Marketing The objective of pharmaceutical marketing is to make profits through satisfying customer needs and wants. Hence, the marketers have to understand the real needs, wants, belief and attitude of customers towards products and services http://www.pharmainfo.net/reviews/study-physicians-behaviour-toward-marketing-pharmaceutical-products-case-study-indian-market